MELINDA LOOI X SWAROVSKI ELEMENTS

High profile fashion designer Melinda Looi has once again shown her design versatility in the worldwide Jawaher initiative inaugurated by the world’s leading crystal brand Swarovski.

Jawaher (jewel) is an international initiative by SWAROVSKI ELEMENTS, the premium brand for the world’s finest crystal elements manufactured by Swarovski, featuring creations of world-renown brands beautifully photographed by internationally acclaimed photographer Neil Kirk.

Melinda Looi was representing Malaysia in this world wide initiative that was launched initially in Dubai. Her featured designs are a dazzling Songket Kaftan, made from Royal Terengganu Songket artistically set with SWAROVSKI ELEMENTS in an abundance of shapes, sizes and colours. Especially for this collaboration, the designer also designed her first sunglasses with SWAROVSKI ELEMENTS as well as jewellery that were inspired by latest collection from SWARVOSKI ELEMENTS as well as Malaysia’s beautiful flowers.

“I feel very honoured to have been invited by Swarovski to join their international Jawaher initiative and showcase some of my countries traditional fabrics. The experience of working together with SWAROVSKI ELEMENTS, using some of their latest and cutting edge products, some even before they were officially launched, was simply amazing. I am very happy with the results!”

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