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Melinda Looi’s Raya Collection 2019, ‘Pulang’ takes us back to traditional designs, introducing new elements inspired by the Lotus flower while remaining true to her signature design.
Known for combining the old and new, by mixing colors, textures, and fabrics together in unusual ways, Melinda Looi built her Raya 2019 ready-to-wear collection around two classic Malaysian patterns which are, the Baju Kedah Labuh and Baju Pahang Kebaya.
Adding to these traditional elements, she took inspiration from the Lotus, a beautiful flower that contains many symbols. By uncovering more, Melinda Looi deconstructed and juxtaposed the lotus, creating flattering silhouettes and unique details that fused geometry versus asymmetry and feminine versus masculine.
Furthermore, traditional batik fabrics are skillfully combined with lavish international fabrics such as jacquard, silk crepe and satin, coming from Italy, Spain and France.
“I wanted to bring back all the memories of life in the ‘kampung’ so I added some of the kampung scenes during the photoshoot. I combined all the colors, textures, prints and silhouettes of traditional wear to preserve the heritage by making it trendy and delightful.” explains Melinda Looi.
The collection comes in 39 exclusive and unique styles and some of them being one-off designs. This gives Melinda Looi’s customers a distinctive yet notable look for their Raya 2019.
Let’s celebrate the season and bring our tradition to life again!