Melinda Looi Cruise 2018/2019 Collection

Cruise 2018/2019 – A Chinese Folk Art Inspired Chinese New Year Collection

The Melinda Looi Cruise 2018/2019 Collection – is inspired by ‘Chinese Folk Art’ and captures traditional ethnic scenes infused with bright, bold and oriental colours all in the form of organic shapes that this traditional art movement is renown for.

Traditional visual elements of Chinese Folk Art, such as nature and man are captured and then contemporized by clashing them with exclusive fabrics from around the world such as lace, batik and jacquard.

Keeping it true to Melinda Looi, designs can be worn in multiple ways from reversible jackets, to jackets that transform into dresses and of course her signature removable Mandarin collars. Perfect for the festive seasons ahead and thereafter.

The collection spot a vast number of styles from traditional cheongsams, to day and evening dresses as well as jackets and a wide variety of tops. A total of 164 styles, gives choice for festive shoppers yet each one in limited edition.

As every year, Melinda created her own prints which were highly influenced by the ‘Chinese Folk Art’ movement. Fashionistas can find umbrella prints that captures the Penang hawker scene and cheeky traditional opera face as well prints glorifying Melinda Looi’s signature curly hair. Nature plays a big part in folk art and so Melinda Looi’s introducing subtle animals references mixed in the collection.

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