Upon gaining valuable experience working for designer brands and fashion houses in Canada, Melinda Looi founded Mellooi Creation after returning to Kuala Lumpur in 2000, where she continues to be based. In 2005, former German banker, Dirk Luebbert joined the company as its CEO. MCSB has its own couture and ready-to-wear outlets as well as production line. Over the years, the company has built a strong international network of partners and suppliers which has contributed to its achieving a leading position in Malaysia and a growing presence regionally.
In 2009, a new company and brand by the name of Mell Basics was launched. Starting out as a ÔÇśretail onlyÔÇÖ brand, it has today transformed into a B2 one-stop-service provider for corporates seeking unique apparel and uniforms. Drawing from Melinda LooiÔÇÖs creative expertise and international network of suppliers, these uniform projects range from the small and unique to mass-market initiatives, all at very competitive prices. Among the companyÔÇÖs customers are brands such as The Body Shop, Siemens, Panasonic, HSBC Bank and even the Malaysian Government, for which the company registered the National Sports Team attire.
In 2013, Melinda Looi International was founded to bring the designerÔÇÖs collections to international markets in response to increasing demand from customers and international stores.