In 2009, a new company and brand by the name of Mell Basics was launched. As the name suggests, it is a collection of womenâ€™s basics such as t-shirts, tank tops, camisoles, leggings, inner slips, harem pants, etc., all of which are designed for comfort and ease of mixing and matching with any womanâ€™s existing wardrobe. What sets Mell Basics apart from its competitors is the fact that it is the first, if not only, Malaysian label made exclusively from certified organic cotton.
Starting out as a â€˜retail onlyâ€™ brand, it has today transformed into a B2B one-stop-service provider for corporates seeking unique apparel and uniforms. Drawing from Melinda Looiâ€™s creative expertise and international network of suppliers, these uniform projects range from the small and unique to mass-market initiatives, all at very competitive prices. Among the companyâ€™s customers are brands such as The Body Shop, Siemens, Panasonic, HSBC Bank and even the Malaysian Government, for which the company redesigned the National Sports Team attire.